Product Management for Designers: Connecting Design to Product Goals

In today's product landscape, designers who understand product management principles are invaluable. This course bridges the gap between design and product, teaching you essential PM frameworks including OKRs (Objectives and Key Results), RICE prioritization, hypothesis-driven design, and product discovery techniques. You'll learn how to identify high-value problems, prioritize features based on impact, and communicate design decisions using data and user insights. Key skills you'll develop: outcome-focused thinking vs. feature delivery, user problem discovery and validation, stakeholder management and influence without authority, product roadmap planning, MVP design principles, and strategic storytelling. Through practical lessons on PM mindset, problem discovery, product process, and strategy, you'll gain tools used by product managers at leading tech companies. This course is perfect for UX/UI designers transitioning to product management, design leads working with PMs, product designers in startups, or any designer wanting to increase their strategic impact. By course completion, you'll speak the language of product management, contribute to product strategy discussions, and design solutions that balance user needs with business goals. Transform from a feature designer to a strategic product thinker who drives meaningful outcomes.

Understanding the PM mindset Problem Discovery PM Process Product Strategy